If you keep asking yourself why your Instagram account is not growing then it’s time you reviewed a few things. More often than not, a sluggish growth indicates that you may be doing something that discourages people from following your account. Let us look at some of the questions you need to ask yourself.
Are You Connecting With The Right People?
Instagram is not just about numbers. The truth is, you do not need followers that are not interested in your business. It is therefore important that you connect with the right audience. It may take a while for you to build a community of potential buyers, but you will be able to get serious followers who will not unfollow you after a few days because they want to know more about your products and services.
Do You Have The Right Content?
When it comes to promoting your brand on Instagram, nothing beats the power of quality content. Instagram is a visual platform and thus your images must be appealing to the audience. Avoid posting blurry stuff and make your captions meaningful. Come up with a striking visual theme for your profile to grab the attention of any visitors at first sight.
Are You Consistent?
Do you have a routine? You must identify a specific time of the day when you post as this will make your followers expectant of your updates. If you have a very active group of followers, you may need to increase the frequency of your posts just to meet their needs. In case you do not have adequate time to do this, you can invest in one of the latest automation tools listed by Medium. These tools will help you maintain a healthy posting routine that keeps your users engaged all the time.
Are You Authentic?
Remaining authentic contributes to your growth on any social network. The internet is filled with several fake and suspicious activities. This has caused people to be more careful when it comes to engaging strangers online. Check your account for any unusual content. Avoid overprocessing of photos and regulate the use of Instagram bots.
Do You Promote Too Much?
Just like in real life, your first impression matters a lot on Instagram. Most users will decide to follow your account as soon as they view your profile or interact with you. Do not be too aggressive in promoting your brand. Interact with your potential customers and get to know them first. Do not tell people to purchase your stuff without being friendly to them as this is a complete put-off.
In order to gain followers on Instagram, dedicate your time and resources to the platform. There are several free and paid resources that can help you develop your brand and establish a look that attracts more users. If things are not working out, you can always take a break until you figure out what to do next.